Most CPG forecasting failures aren't analytics problems — they're harmonization problems. Internal SKUs, syndicated codes, and retailer GTINs speak different languages, and the cost of translating between them is quietly destroying forecast accuracy.
After an M&A deal, two CRMs become one. Learn how to match, deduplicate, and merge customer records while handling subsidiaries, DBAs, and conflicting data.
A practical guide to patient record matching — handling nicknames, maiden names, transposed digits, and HIPAA constraints to build a reliable Master Patient Index.
Entity resolution is the process of determining when two records refer to the same real-world entity. Here's what it is, why it's hard, and what happens when you get it wrong.